MC 9/4

I'd just like to point out how proud I am of doing a post class entry almost immediately following my class.

I'm not sure if this will apply to our discussion concerning a fake real before the real real., but I think I just experience an unceremonious ejection from my simulacra. You see, I'm on this kick about Glaceau VitaminWater. Before I actually read the label, I jumped on this extremely high horse and thought, WOW I am being healthy by drinking water infused with vitamins (infused, by the way, was never part of my vocabulary until all these energy drinks started coming out). In addition, I thought I was taking the natural route since it was, after all, water.

The label on the bottle is such a great mesh of PoMo ideas, I bet we could pick apart the bottle for an entire class period (and it would be delicious). First of all, I get a huge kick out of their slogan for fruitwater, "water that never fakes it". Right.

Let's use the Orange bottle of VitaminWater as an example. The water is orange in color and tastes very much like orange juice only without the pulp and acidic tang. The ingredients state rather bluntly that the Orange-Orange tasting water "Contains no juice". Oh? Turning the bottle, you can read a short description about how the Orange water is so different from the commercials of Moms in kitchens serving orange juice to their thirsty, soccer-playing kids. The lable continues and explains since real life doesn't always have moms in kitchens serving up orange juice, at least one can rely on the taste of VitaminWater's Orange-Orange...which, by the way, contains no orange juice. So, apparently, the company is boasting how more real they are in comparison to the fakery of orange juice commercials by praising their Orange juice tasting (but not really) water.

Ok, so this didn't really blow my mind until I reached the bottle of the label which reads: the inside is natural. the outside is plastic. (Not the lack of capitalization, I guess this means they are too cool for school).

Natural? Really? If it was natural, the water inside the plastic would be devoid of "vitamins" and directly from a natural water spring (complete with tadpoles and definately not orange in color). After reading all this, I went on a mind trip. Are they trying to tell me that vitamin water is healthier than plain old water? Will I ever go back to tasting the nothingness that is water? Has my delicate organic bubble been burst by the reality of clever marketing?

I can't really go back to that state of blissful ignorance I was in before I read the nutritional label of VitaminWater and recieved my jolt of reality (probably a direct result of my reading of PoMo). Still, that doesn't mean I love my Glaceau any less. Seriously, try the Power-C, it's yummy.

I think this class really is destroying my enjoyment of everything.