Mony -After Class 9/5

"Head on-apply directly to the forhead, Head on-apply directly to the forehead, Head on-apply directly to the forehead!"
This is all that is said in a new commerical advertising some instant relief gel for headaches. It looks like it was filmed on a home video camera in the early 1980's. It is always shown during Jeopardy. It is highly annoying, yet catchy. When I watch it I often think about the concept of what is not being said in the text,beacuse in this instance, there is nothing. I don't know if the majority of Americans look outside the text anymore.Yes, there are commericals that advertise rivers and rocks in order to sell a car, yet viewers can conncet the two, because nature now represents cars. The "Head On" commerical is a perfect example of why we have reverted back to commericals that just repeat a jingle or slogan numerous times until it is embedded in our heads. Haven't we advanced at all in advertising, or anything realted to capitalism? All it takes is a song, dance, and some symbols, and people line up at the local Wal-mart, where of course we must have huge yellow smiley faces direct us to the low-priced product.

In advertising "art is dead", too bad advertising is not, Maybe Warhol was the ultimate post modern therorist, he combined bad art and bad advertising.

When companies advertise to consumers in an elemenary way, we are twice as eager to buy. This is insulting. What would Jameson say. Is this the "cult of the new", or the "cult of the brainless"? Have we lost the capacity as logical beings to think outside the box when spending our money, or to even think at all?

Now, I must go get some "Head On"gel, for this massive headache.